Binto

PACKAGING DESIGN

Binto is a women-owned wellness business founded by a former health and fertility nurse. The founder of Binto saw when she was working in the health care profession that many of her patients knew little of how to deal with issues unique to women's reproductive health. Many of her patients were frustrated and overwhelmed with their fertility journey. Binto helps to alleviate this frustration and overwhelm by providing customized supplement kits specifically formulated for different fertility needs. For the Binto supplement packaging I created a system of tube packages to hold each set of unique supplement combinations. We wanted each of the supplement packages to have a unique color identifying system to make it easy for shoppers to select the product that is right for them but also created a unified look so the packages would be beautiful and eye catching on retail shelves.