Hyggut is a new innovation product launch from french-based health food company Materne. The identity design visually celebrates the connection between wellness and gut health. The facing ‘g’s and curviness of the letteforms mimic the curvy nature of the gut and the ‘g’s are turned to face each other that the connotes the connection well-being, ‘hygge’ and the gut. One of the key ingredients in Hyggut is sap from the Acacia tree. So I created a drop shape window on each of the pouches so the consumer could see the contents. The Hyggut color palette I created is energetic and expressive. It was designed to appeal to Hyggut’s target consumers who seek brands that are healthy and authentic as well as to pop on shelf.
Fila is an iconic apparel and footwear brand with an Italian heritage for quality and craftsmanship. I worked with Fila to simplify the options for their footwear packaging while amplifying their iconic image.
Aloha was looking to transition from an online only health food brand into national retail stores. I worked with Aloha to bring their new packaging concept to life, maintaining their Hawaiian heritage, while creating a design and color palette that had both consumer appeal and on-shelf impact.
BRANDING + PACKAGING
Forager Botanicals is a natural fragrance and beauty company located in Brooklyn New York. The vision of the brand was to highlight the natural origins of the products while also creating a modern and lux look. I hand painted all of the label designs for the perfume packaging and worked with a woodworker to forge the custom wooden tops.
When proprietors wanted to launch a new dining establishment in the West Village they needed help crafting the visual identity and the signage. The branding exploration helped further shape the concept of the tavern inspired by the areas pastoral history when in colonial times New Yorkers came to Greenwich Village as a retreat to the countryside, traveling a road called Monument Lane.
A historic New Hampshire farm decided to start their own line of tea's from the herbs grown on their farm. Their goal was to create a brand that felt both historical and modern at the same time, leveraging the history of the 100 year old farm while shepherding a new era of community, restoration and engagement.
BRANDING + PACKAGING
I developed an approachable brand identity and packaging design for this boutique Sonoma wine. The tagline "Good Times Straight from the Vine" evokes the spirit of a brand dedicated to creating a community and engaging experiences. This has been exemplified with numerous successful events with likeminded galleries, brands and partners.
In partnership with an exclusive hotel group I created branding for a publishing company to provide curated reading material for hotel guests. Each collection was based on a theme related to the distinct location of the hotel property in order to create a more memorable hotel experience.
I worked with CityState and the Myriad Group’s Executive leadership to create a corporate identity for the popular chat app Versy. Specifically, we focused on creating an identity that reflected the current consumer expectations across Latin America, while also being highly memorable and accessible for a global audience.
When the proprietors behind Manhattan favorite Morimoto decided to try a new concept restaurant they came to me to help them design impactful branding for their new asian fusion theme.
Prohibition Whiskey was designed based on the concept of the prohibition era. It's black on black spot varnished label was designed to reflect the secret societies of drinking establishments during this time period.