Weekenders
BRANDING + PACKAGING DESIGN
Weekenders is a California-based cannabis lifestyle brand rooted in a sense of premium quality, modern design, and natural authenticity. For this branding and packaging design project, the objective was to create a refined visual direction that felt elevated and contemporary, while honoring the plant’s organic origins.
The final design balances clean typography, thoughtful material choices, and subtle natural references to communicate craftsmanship and quality. A restrained, modern aesthetic positions Weekenders as a premium cannabis brand, while distinctive packaging details ensure strong shelf impact and differentiation in the competitive legal cannabis market. The result is a sophisticated yet approachable brand designed to resonate with discerning consumers seeking both lifestyle appeal and product integrity.
Photo Credit: Bobbi Lin
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