Wolfum

BRANDING DESIGN

Wolfum is a Los Angeles-based homewares brand specializing in creating unique and sophisticated home accessories that are both functional and aesthetically pleasing. Wolfum's designs are inspired by classic geometric patterns and vintage textiles, and are made using eco-friendly materials and manufacturing processes. Wolfum is committed to sustainability, quality, and craftsmanship. When designing the brand identity I wanted to balance the functional beauty of the logo with the playfulness and quirkiness that Wolfum so elegantly balances with it’s homewares. I created custom letterforms with some classic staying and the slight tilt of the ‘o’ to achieve this.