Wolfum

BRANDING DESIGN

Wolfum is a Los Angeles–based homewares brand known for creating distinctive, design-forward home accessories that seamlessly blend function and aesthetic appeal. Rooted in classic geometric patterns and vintage textile influences, Wolfum’s collections are thoughtfully crafted using eco-friendly materials and responsible manufacturing processes, reflecting a deep commitment to sustainability, quality, and craftsmanship.

For this brand identity design project, my goal was to translate Wolfum’s philosophy into a visual system that balances functional clarity with playful sophistication. The logo design centers on custom typography, combining classic structure with subtle, unexpected details. Refined letterforms provide a sense of timelessness, while the slight tilt of the “o” introduces movement and personality—mirroring the brand’s signature balance of quirkiness and elegance found throughout its homewares collection.

As a freelance brand designer specializing in visual identity, logo design, and sustainable branding, I help lifestyle and home goods brands build cohesive identities that feel intentional and memorable.