Fila

PACKAGING DESIGN

Fila is an iconic footwear and apparel brand with a rich Italian heritage rooted in quality, craftsmanship, and fashion-forward design. For this footwear packaging design project, I partnered with Fila to streamline and simplify their packaging system while reinforcing the brand’s instantly recognizable style.

The updated designs reduce visual complexity while amplifying Fila’s iconic fashion identity, resulting in a clean, modern packaging solution that feels cohesive, and aligned with the brand’s global presence. The packaging enhances shelf impact, improves scalability across product lines, and reflects Fila’s legacy through a contemporary lens.