Aloha

PACKAGING DESIGN

Aloha is a health food brand rooted in Hawaiian heritage and plant-based nutrition, preparing to transition from an online-only business into national retail distribution. For this packaging design project, I translated the brand’s digital identity into a new retail-ready packaging system with strong shelf presence.

The packaging maintains Aloha’s authentic island roots while introducing a bold, contemporary color palette and refined design system engineered for consumer appeal in brick-and-mortar environments. The result is a scalable retail packaging design that supports national expansion, enhances brand recognition, and helps Aloha stand out in the competitive health food and wellness market.