Fractional Packaging
& Creative Support

I partner with in-house creative teams and growing brands to provide senior-level design expertise. From evolving packaging design systems to new product launches and supporting retail expansion, I bring a strategic perspective and hands-on design approach to help brands grow.

Whether you need ongoing creative support, additional acumen during a busy launch period, or an experienced design partner to help move initiatives forward, I seamlessly integrate with your team to deliver thoughtful, high-quality creative solutions.

Big Brand & Retail Experience

With extensive experience working across beauty, wellness, and CPG, I understand the complexities of managing and evolving established brands. My background includes working with leading brands such as OLLY, Function of Beauty, Avon, and Fila to name a few.

I specialize in developing and extending packaging design systems across product portfolios, ensuring brand consistency while adapting to new categories, formats, and retail environments. From DTC to national retailers including Target, Ulta Beauty, Costco, and Walmart, I understand the unique creative and production considerations involved in bringing products to market.

Combining strategic creative direction with hands-on design execution, I offer the experience of a senior creative leader with the flexibility to support your team's evolving needs.

  • Casey is a thoughtful, decisive design leader who protects brand integrity while finding smart solutions that work for the business. She brings deep expertise, clear creative direction, and the professionalism to make an immediate impact on any team.

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    Jody K. | Senior Creative Project Manager | OLLY Unilever

  • “Casey is a talented and thoughtful designer who understands the ins and outs of design.
 Her solutions are elegant and considered and I always look forward to hearing her ideas. Casey is a pleasure to work with every step of the way.”

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    Louise S. | Global Design Director | Avon

  • “Casey is exceptionally organized, a fabulous listener, and helped keep our project momentum going. She’s a true leader that is equal parts creative and pragmatic.”

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    Jessica J. | Sr. Marketing Manager | Ingrid & Isabelle

  • “Casey has a clear and concise design process and communication style that kept us on track for the duration of our project. She listened carefully to our ideas and goals, offered multiple design directions and successfully integrated our feedback. She was a delight to work with during the entire process - she 
is a total pro.”

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    Kate S. | Marketing Director | Aletha Health

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