Gloria

Branding DESIGN

Gloria is a women-led media startup redefining the conversation around midlife and modern womanhood. Created for women 35 and over, the platform delivers original, smart, and relatable content that blends insight with humor—designed to inform, connect, and empower a new generation of women navigating midlife.

For this brand identity design project, the visual direction draws inspiration from 1970s color palettes and cultural references, reflecting the era many in the audience grew up in. These retro influences are reimagined through a modern, conversational, and approachable design system, resulting in a brand that feels both nostalgic and modern. The identity supports Gloria’s editorial voice while creating a recognizable, confident presence across digital platforms.