Guess Perfume
PACKAGING DESIGN
For this perfume packaging design project for the Guess brand, the focus was on visual storytelling, edgy sophistication, and accessible luxury. The concept blends timeless design principles with a modern aesthetic, carefully balancing typography, a refined color palette, and fabric labels to create a strong emotional connection and elevate brand perception.
Strategic use of premium packaging materials and a distinctive bottle silhouette enhances both shelf impact and user experience. The result is a premium fragrance packaging design that feels contemporary yet iconic—crafted to resonate with style-conscious consumers and stand out in the competitive beauty and fragrance market.
As a freelance graphic designer specializing in branding, packaging design, and luxury product design, I create visually compelling solutions that strengthen brand identity, increase market appeal, and drive consumer engagement.
All product images, branding, and trademarks featured in this portfolio are the property of their respective owners, including GUESS. They are used here strictly for portfolio purposes, with respect to the original creators and copyright holders of images.
Let’s work together
I provide beautiful design that helps you achieve your sales goals and drive revenue to your business. To discuss your upcoming design project book a call with me.