Macallan Whisky

PACKAGING DESIGN

I designed these packaging concepts for two limited edition Macallan Whisky products. The first celebrated Macallan Whisky’s heritage of barrel-aged whisky by focusing on a celebration of the wood which imparts its flavor on the whisky. The second concept celebrated Macallan Whisky’s use of barrels previously used to make Sherry in Jarez Spain. In addition to being known for it’s Sherry making ,Jarez was also well known for Flamenco dancing. By using the Sherry barrels, legend has it, that not only were the notes of Sherry imparted on Macallan Whisky but so was the spirit and passion of Flamenco.